National Bank of Oman (NBO), the Sultanate’s first local bank, and one of its largest, and Loylogic, a leading player in e-commerce and e-payment solutions for loyalty programs, have announced a strategic partnership on Loylogic’s PointsHub and PointsPay solutions for the Nuqati Rewards program.
Nuqati Rewards is the country’s first and only free loyalty program that rewards members with points for their day-to-day banking on a wide range of banking products and services. Customers can redeem their points through a host of options including travel, bill payments and shopping. Through this collaboration, NBO aims to extensively broaden its Nuqati rewards offering with an innovative platform in order to increase program member engagement and retention.
Loylogic is providing its state-of-the-art PointsHub and PointsPay solutions to the program, thus opening up many point redemption and collection options for Nuqati Rewards members. Customers can now redeem their Nuqati points on merchandise on the Reward Store and an enhanced travel option. The program now offers a powerful reward catalogue including products from leading brands, as well as useful features like points-and-cash payments and personalized, real-time member targeting.
Maha Al Raisi, Head – Retail Products, at NBO, said, “At NBO, not only do we bring the latest, most state-of-the-art products and services to our customers, but we aim to give them the best banking experience possible. We are constantly finding ways to upgrade and maximise our popular Nuqati program and are delighted to team up with Loylogic to give more rewards than ever before, simply through banking with us. Now, customers can access and manage their Nuqati account through the app, making it even easier.”
Dominic Hofer, CEO and founder of Loylogic, expressed his excitement: “Loylogic is very happy to enter this extensive partnership with NBO, one of the most prestigious banks in the region. Nuqati Rewards’ goal of providing more choice and delight to members made us a natural fit as their strategic partner. Launching several of our cutting-edge solutions for the program, we are looking forward to boosting Nuqati Rewards to new heights.”
