London-based Snowdrop Solutions has partnered with PwC Middle East to introduce innovative transaction enrichment API for banks and payment providers in the Middle East.
The collaboration offers banks and payment providers in the Middle East a unique opportunity to leverage Snowdrop’s banking technology to deliver customer experiences and drive operational efficiencies.
By integrating Snowdrop’s transaction enrichment API, financial institutions can empower their customers with clarity around each purchase – whether online or in-store. It allows users to intuitively visualise when and where they spend money.
Snowdrop’s API is powered by leading AI technology using a combination of machine learning models and large language models such as Gemini technology increasing customers’ data quality and providing greater scalability using all the power of Google Cloud and Vertex AI.
Through this collaboration, PwC Middle East is poised to drive efficiency, accuracy and new experiences in the evolving landscape of banking and payments.
PwC will act as a prime reseller and advisor in the region, enabling banks and payment providers to seamlessly integrate with Snowdrop’s transaction enrichment API and create new and enhanced experiences such as spend insights, loyalty and sustainable spending options.
The collaboration signifies a shared commitment to unlock digital transformation and deliver exceptional value to the region’s financial institutions.
Snowdrop’s transaction enrichment API is already gaining recognition in the Middle East region and has empowered Boubyan Bank to become the first in Kuwait to offer its customers a complete and seamless view of their financial transactions.
