Mastercard has partnered with UAE-based lifestyle banking app Bankiom to introduce digital payment cards across the Gulf region.
The deal marks a significant stride in Mastercard’s ongoing commitment to advancing digitalisation in the payments landscape throughout the GCC region.
“As we move into a more digital world, building productive synergies with multi-market, agile fintech partners such as Bankiom is crucial,” Amnah Ajmal, Executive VP of Market Development, EEMEA at Mastercard said, adding that the partnership with Bankiom will help the payments firm to leverage its innovative payment solutions to drive digital and financial inclusion in the GCC.
Founded in March 2022, Bankiom has more than 30,000 verified users and is growing at 20% per week, with a target to hit one million within three years. Bankiom, through PuraVida and in collaboration with Mastercard, is tapping into the evolving needs of a vibrant, tech-savvy generation and empowering them to live life to the fullest.
The company provides a digital payment card, AI-powered financial tools and lifestyle-based rewards.
