EFG Holding’s EFG Hermes has acquired a minority stake in Kenzi Wealth and signed an MoU with the Danish digital wealth manager that uses advanced AI-powered asset management technologies and investment risk analytics to help investors construct and rebalance their portfolios.
The new investment and partnership is a significant milestone in EFG Hermes’ digitalisation vision that promises to usher in a new era of investment opportunities for clients.
By combining EFG Hermes’ vast client network, award-winning research intelligence, and Kenzi Wealth’s innovative AI tools, EFG Hermes will be able to offer its clients a more efficient and personalised investment experience.
Through AI capabilities, investors will be given a more advanced and unique way to manage their portfolios and the ability to customise their investment journey in accordance with their specific needs.
“This significant move marks EFG Hermes’ foray into the realm of personalised investment tools using state-of-the-art technology, thereby expanding our portfolio of products and services,” said Ahmed Waly, Global Head of Brokerage at EFG Hermes.
The fusion of our acclaimed research capabilities with Kenzi Wealth’s cutting-edge AI-powered digital investment tools is part of our shared vision to introduce a truly comprehensive and unparalleled end-to-end investment experience that sets a new standard in the industry.”
Kenzi Wealth specializes in tailoring sophisticated investment features to meet the unique needs of investors. The new venture will also allow EFG Hermes to introduce advanced technologies to its state-of-the-art trading platform, EFG Hermes ONE.
EFG Hermes ONE’s offering in the near future will be an end-to-end investment experience from research and trading to portfolio management on a single platform. This innovative solution, powered by technology and unrivalled research capabilities, sets a new standard in the industry.
“There are numerous opportunities for additional synergies based on EFG Hermes’ ambitious fintech roadmap, which aims to develop a wider range of investment products and services in collaboration with Kenzi Wealth,” Waly added.
The acquisition of a minority stake in Kenzi Wealth represents EFG Hermes’ significant commitment to driving innovation in the fintech sector.
