Etisalat by e& Egypt has partnered with Mastercard to redefine digital experience and commerce for its e-wallet, Etisalat Cash, for customers in the North African country.
The wallet will enable secure payment experiences to millions in the country, e& Egypt and Mastercard said in a joint statement. e& Egypt will leverage Mastercard’s technology and digital assets to create innovative open payment solutions.
The partnership allows customers to create an Etisalat Cash e-wallet on their mobile phones to facilitate a host of seamless digital transactions and falls with the framework of Etisalat by e& Egypt’s strategy that puts customers at its core.
Etisalat Cash wallet enables customers to issue a virtual card seamlessly and complete day-to-day payments with just one click, powered by Mastercard technology.
Users can transfer money to and from any mobile number in Egypt from any telecom provider, shop online locally and internationally, pay bills, recharge their mobile credit, withdraw cash from ATMs and complete merchant payments.
The e-wallet can be used to pay for government services as well and is available even to customers who do not have a bank account.
“Our new strategy, inspired by e&, focuses on integrating communication services with technology in a way that provides people with distinctive services and innovative solutions. Our latest cooperation with Mastercard as part of our long-standing strategic partnership represents a significant milestone in the execution of the group strategy,” said Ahmed Yehia, Etisalat by e& Egypt CCO.
Mastercard is creating a future where payments keep pace with the way one lives, works and does business, accelerated by the rapid transition to digital solutions and offerings. The partnership supports Egypt’s digital transformation that is expected to further boost financial inclusion.
