Banque Misr has entered a long-term partnership with Mastercard to provide the bank with the latest digital payment technology to augment services, products and innovative solutions from all segments.
Leveraging its Advisors Client Services Hub, Mastercard will help redefine the bank’s offerings and optimise customer engagement through top-of-the-line advisory services that deliver tangible value, drive traction and loyalty, and boost convenience, security, and control.
Banque Misr and Mastercard seek to support digital solutions with advanced and competitive advantages in line with Egypt’s strategy to achieve comprehensive digital transformation and boost the use of digital payments. Their collaboration is aimed at increasing the volume of consumer transactions and accelerating the shift toward a cashless society.
“We are confident that this partnership will support our commitment to expand our services and offer our customers a unique, seamless digital experience,” said Mohamed El Etreby, chairman of Banque Misr.
Mastercard builds on its vast expertise to advance digital transformation and enhance financial inclusion in Egypt. Such efforts align with the company’s global pledge to bring one billion people and 50 million micro and small businesses – with a direct focus on 25 million women entrepreneurs – into the digital economy by 2025.
“Carrying on our successful track record, the agreement reaffirms our ongoing shared commitment to developing the cashless ecosystem by introducing new products and capabilities that strengthen the bank’s value proposition and diversify its digital payment portfolio,” said Dimitrios Dosis, President of EEMEA at Mastercard.
Banque Misr is continuously striving to support digital transformation by providing solutions that facilitate banking and financial services in an advanced manner
