Abu Dhabi Commercial Bank’s (ADCB) brand value surged by 8.7% in $2.7 billion (AED 10.5 billion) in 2023, according to Brand Finance’s 2024 Banking 500 report.
The brand valuation consultancy firm said the bank inched four places to rank 109 globally in Brand Finance’s top 500 banking brands.
ADCB Group CEO Ala’a Eraiqat was recognised amongst the world’s top 10 bank CEOs for Brand Guardianship. The bank is the only financial institution from the GCC region to be represented in this top 10 global list.
The Abu Dhabi-lender maintained its AA+ Brand Strength Ranking, with a Brand Strength Index (BSI) rating of 78%, driven by solid familiarity and consideration scores both for the sector and in comparison to other regional competitors.
ADCB ranks the highest in the UAE in the familiarity and consideration metrics. Strategic partnerships and digital initiatives, coupled with a continued focus on exceptional customer experience propelled the bank’s growth and brand value over the past 12 months.
“ADCB is continuing to solidify its reputation as a financial powerhouse in the UAE, as evidenced by promising improvements across key metrics in this year’s ranking. The bank’s robust growth is fuelled by its strong financial position, while its distinguished record of innovation, digital transformation initiatives, and steadfast leadership in climate action have further bolstered its performance and global standing,” said Savio D’Souza, Senior Director at Brand Finance.
The bank also enhanced its brand strength and reputation through its commitment to ESG. The bank scores the highest amongst UAE banks on all three ESG metrics, “committed to environment”, “committed to social aspects” and “well managed and well governed”.
Last November, ADCB joined the global Net Zero Banking Alliance and tripled its sustainable finance commitment to AED 125 billion by 2030. The bank continues to invest significantly in its long-standing digital transformation programme as part of its strategy to build a future-ready bank.
